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News and events (20)

Friday, 14 August 2020 09:04

Instagram tools for escape room owners

Have you got an escape room and want to get your business back to pre-COVID levels as fast as possible? This article will help you quickly understand the most effective ways of utilizing Instagram tools to promote your room.

The thing about promoting escape rooms is that your customers are "short term", so your marketing should be extensive instead of intensive. You need wide coverage!

Instagram – Escape Project Page Setup
Instagram keeps growing at a crazy pace. Many people nowadays spend more time there than on any other social media.
You must sign up a page for your escape project, set up a business profile and make an eye-catching layout (profile photo, post images, icons for stories in highlights), then actively promote it.
70% of any advertising campaign success depends on how your page looks.

Tag Contests
The following escape project promotion strategy works perfectly on Instagram: announce a contest to give away for example 5 vouchers for a free visit of your escape project. Then tell about requirements to enter in the same post:

• Follow your page
• Tag 2 friends
• More than 1 comment allowed and unlimited number of friend tags.

These contests proved to be useful not only in acquiring Instagram followers but also bringing real visitors to your escape room. The effectivity of this marketing tool depends on how well your page is laid out, the number of prizes you give away and the exact way of promoting the contest.

Contest is a booster, not a primary marketing tool. Use it in combination with paid advertising posts, opinion leaders and native targeting options.

P.S. Some say that such contests have no more value and may even "kill" a page. But it is simply a tool, and if you use it properly, you can benefit from it. As in the case with mass following that still works, but only in manual semi-sleep mode.

Paid advertising posts
Another way of promotion on Instagram is buying advertising posts from bloggers, famous people and communities in your city.

With these posts you can advertise your escape project, deals or contest with certificate giveaways.

What’s important is that you should buy advertising posts and stories only from local bloggers close to your escape room area.

Instagram Ads Setup
Targeted advertising on Instagram is a great way to find your local audience and show them your ads.

Setting up such advertising is the most important part of work on Instagram, especially at the early stage, as before holding contests and starting to actively fill your page with content, you need to bring potential customers to it.

Basic settings can be done manually right from the business page. But for better results we recommend more advanced Ads manager from Facebook. If you've never dealt with this before, our advice is to find someone in your city who knows specific settings for your local audience and can set it up for you.

Do you use Instagram to promote your escape room? Let's connect! Follow our page if you haven't done already so, and we`ll follow you back!

Visit Indestroom Instgram page! Click here!

Want the details and offer? - Message us for details!

Message us here!

Tuesday, 07 April 2020 08:03

Want a 10% discount?

Make your order in April and we`ll recalculate the price for any room from our catalog.

Friday, 07 June 2019 11:02

Limited June offer!!!! Save 3000+ usd.

Order 2 or more escape rooms at once and get free INSTALLATION.

Our highly professional escape room engineers will come to your location and install it within 1-3 days depending on a room.
*tickets and hotel should be paid by the client.

Every escape room owner wants it to be a success. Every success story is trend-dependent. We ran a large-scale study among escape room owners in the USA, Europe and Russia to analyze the global trends underlying escape room industry and present the top 5 key factors to success. We will bring you stories, stats, real-life tools and cases from the escape room owners in the USA. Launch the next level of your escape room business!

Download the full presentation here:

Speaker: Alexandr Girshfeld, Co-owner of Indestroom
FREE Early Bird seminar

Every escape room owner wants it to be successfull. Every success story is trend-dependent. We ran a large-scale study among escape room owners in the USA, Europe and Russia to analyze the global trends underlying escape room industry and present the top 5 key factors to success. We will bring you stories, stats, real-life tools and cases from the escape room owners in the USA. Launch the next level of your escape room business!

1. Overview of the history of the industry
2. Outlook on the trends of the escape room business in different cities of the USA, Europe, and Russia
3. Research data
3.1. Escape rooms by numbers in the major countries of the world
3.2. Average budget to launch an escape room in various countries of the world
3.3. Marketing budgets
3.4. Market analysis of Canada, USA, Europe and Russia - comparison, trends and forecasts.
4. Top 5 key factors for success - based on the analysis of global trends broken down by regions and on statistical research data. Primary aspects to be highlighted (not factors proper, but topics for discussion during the presentation)
4.1. The most effective and time-tested marketing tools
4.2. Own administrative resources and how to use them
4.3. Popularity rankings of various types of escape rooms among diverse groups of audience
4.4. Developing an immersive script
4.5. Creation of an escape room with a long service life and short payback period
5. Case studies: real success and failure stories of escape rooms in the USA and Europe

Click here to registration
Speaker Bio:
Escape Room expert Alexandr Girshfeld is the co-owner of Indestroom, one of the largest Escape Room factories in the world. Owned a chain with 50 escape rooms. More than 400 escape rooms produced by Indestroom. More than 200 scripts written personally and in collaboration with professional writers. Played over 200 ER all over the world. Education: Leeds University Business School – Master of Marketing and Advertising.

Alexandr Girshfeld

Welcome to visit our booth #2109 at TransWorld's Halloween & Attractions Show 21-24 March in St.Louis
☑️top-rated turnkey escape rooms
☑️escape cubes
☑️standalone ER gadgets

Videos with our products: click to visit Youtube

Tuesday, 20 November 2018 09:28



Discount 17% on 2 turnkey escape rooms:
Jungle, Black Friday price is $14K instead of $16,9K - you save $2,9K?

Pirates, Black Friday price is $15K instead of $18K - you save $3K?more info

Shipment at the begging of February 2019.
Want to get this great discount? ?make an order till November 23⏳

Thursday, 20 September 2018 16:08


Two world giants in the developing escape room industry have come together, spurring both brands on towards the future. PanIQ Franchising, Inc. has signed a strategic cooperation agreement with Indestroom, one of the world’s fastest growing escape room factories. PanIQ works with independent escape room operators, providing project management and operational support, as well as guaranteed revenue, while serving as the bridge between those clients and Indestroom to design and build exclusive room themes. Both companies will offer special discounts to their clients as part of the new agreement.

About PanIQ Room:
PanIQ Room is currently one of the fastest growing escape room franchises in the country. The brand has 12 operating units all over the United States, with five more currently under construction. Different themes engage players through hidden passageways, special effects, psychological intrigue, and intricate puzzles as they try to escape a locked room within a specified amount of time, usually 60 minutes.

About Indestroom:
Indestroom is the largest Escape Room factory in Europe, the latest generation escape rooms producer with a worldwide shipment. Own 18'000 sq. ft. (1650 m2) facility. 70+ highly skilled escape rooms experts: craftsmen, artists, writers, and engineers. 400+ escape rooms built in 35 countries since 2014. 1-month production time for ready-to-play escape room.

Akos Gabossy
PanIQ Franchising, Inc.
This email address is being protected from spambots. You need JavaScript enabled to view it.

We`ll be glad to meet you there and show you our special Escape room gadget.
Click on the link for further information about this years event.
We look forward to welcoming you!

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