How to choose an escape room supplier and avoid mistakes? | erworkshop
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Date: 06.03.2021


Planning to open a new escape room and want to outperform your competitors? Then this article is for you!

The escape room industry continues to gain momentum and competition is intensifying. With the growing popularity of escape rooms, grows the number of offers to build rooms and puzzles, write scripts, or buy franchises. How to choose a reliable supplier in this abundance and make no mistake?

Where and how should you look for it? Find all the answers below:

Where and how should you look for it? Find all the answers below:

✔️Social networks – the most precious source of information.
Facebook, Instagram, and other social media will let you quickly find a lot of recommendations, no matter what you are looking for. One thing you need to remember is that friends often recommend their friends, and competitors give bad reviews to each other. This is how social networks work.

✔️Google. Based on our research, ‘escape room supplier’ is the most frequently used query in the world. I do not recommend you to limit your search to local suppliers, as this is not the same as choosing a grocery store (which is next door).

If you want to become a leader in your local market, simply choose the best supplier in the world. You might be surprised, but shipping cost is not a deal-breaker when it comes to choosing among the best in quality and price.

🔶So, you have made a list of some suppliers. Now, use this checklist to verify them:
1️⃣ Examine all possible online resources of the company.
🔸A website is the face of any company. How long has the company been operating on the market? How many rooms have they already built? Do they sell only a script or a ready-to-play escape room with equipment? Maybe they just resell already used rooms? Look through the reviews and recommendations. Send an email request – receive an introductory reply. Is this what you were looking for?
🔸Have a look at the company’s YouTube channel. If you do not see anything interesting there, you should be alerted, because active manufacturers of escape room equipment share as much video of their products as possible.
🔸Go through their Facebook and Instagram. Check the reviews section on Facebook. Send a message with a question to the company’s page.
🔷Consider these points to make an opinion:

✔️Reply speed to your messages. Is it quick enough? – Excellent. Do they not reply for more than 24/12/8/6 hours? – Think how long it may be when you have a question on the purchased room.

✔️Do you understand each other? The language is not a barrier now. After all, there is Google Translate. More importantly, does the manufacturer give specific answers to your questions, do they have an idea of what you need?

👉Most of the time, 30 minutes should be enough to analyze online resources and receive a reply to your initial request (if it takes them too long to reply, you may need to have a second thought).

2️⃣ Personal communication with the manufacturer.

🔸 Request references
Do not hesitate to ask for recommendations like contacts of previous clients and/or addresses where the manufacturer has his rooms installed. Ask for photos not only from the manufacturer but also from his clients with installed equipment. Try to contact clients from different countries and cities. Check the recommendations. I know many cases when a manufacturer says that his escape room was installed in 20+ locations and everything is great, when in fact there are only 5 locations and many clients are not satisfied with his work. Find the websites of the clients (escape room operators), read the players’ reviews on the installed rooms. You can contact directly with clients of this manufacturer or visit them and see the level of equipment and games overall.

👉Ask yourself one more time – is that what you are looking for?

🔸 A valid list of what you get from the manufacturer.
At the stage of making a deal, you get to see beautiful promo pictures and it is quite normal. But what will you really get after you pay a few tens of thousands of dollars?
Request a specific list of equipment and electronics from the manufacturer. Make it clear for yourself, whether you get only electronics that you later need to build in somewhere or ready-made puzzles with furniture. What kind of decorations are included? Do you need to buy something else after you receive the room or simply install everything according to the manual in the preconstructed location?

✔️Find out what happens in case of malfunction. Will the manufacturer be able to solve the issue remotely (e.g. connect and reprogram the equipment), or will you have to bear the losses and look for the engineer yourself?

✔️In addition to equipment, bona fide manufacturers should provide the following (see examples in the photos):
· A contract specifying all terms, conditions, and methods of payment and shipping
· Walkthrough of an escape room in a language you understand
· List of equipment with photos, dimensions, materials used, electronics and operation principles
· 3D visualization of an escape room in your location
· Layout and wiring plan for your location

Obviously, this checklist is a guide to action, but the choice is always yours. Alas, lately, we have been dealing with more and more clients who expected the aforementioned thing from other manufacturers and received almost nothing or a pig in a poke. Therefore, choose straightaway only the manufacturers that you can trust 100%!

👉The full version of this article as a webinar can be found here
(click to link:👈

Sincerely wish you success🙌
Alexandr Girshfeld
Owner of Indestroom
Date: 06.03.2021

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