Team Building Case Study: From Portable Game to Corporate Program
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Home > Reviews > Team Building Case Study: From Portable Game to Corporate Program

Case Study · From Portable Game to Premium Corporate Team Building Program

Eliminated – a repeatable B2B product for corporate teams
From Portable Game to Premium Corporate Team Building Program
From Portable Game to Corporate Program
Teamwork Unlocked
50*
sessions in first year
30–40
typical participants
UP TO 80
participants
~$100
per participant
9/10
average workshop rating
€7,000
real commercial signal
ORIGINAL
hardware investment
$25K+
revenue from the first-week blended corporate program

TRUSTED CORPORATE CONTEXT

Selected organizations from Teamwork Unlocked’s wider corporate client portfolio:
Programs delivered vary by company. On track to reach 50 Eliminated sessions by the end of September 2026, within the first year of operation.

The Opportunity:
One Game, A Completely Different Business Model

Teamwork Unlocked originally purchased Impostors for a week-long corporate program with Google. Instead of treating it only as a portable game, Teamwork Unlocked’s co-founders, Brian Slattery and Tom Zacharski, transformed it into a structured corporate team-development program.

They named the program Eliminated.

How Eliminated Reveals Real Team Dynamics

Give people a shared goal, then change the incentives around them. As individual opportunities emerge and priorities begin to diverge, teams have to decide whether they keep protecting the common objective or start optimizing for local wins.
1
SHARED GOAL
2
INCENTIVES SHIFT
3
BEHAVIOUR SURFACES
4
DEBRIEF
5
NEXT ACTIONS

WHY CORPORATE CLIENTS INVEST IN FACILITATED WORKSHOPS

Instead of asking a team how well it communicates or collaborates, Eliminated puts people in a live situation where their choices become visible. The facilitator then connects what happened in the game to real workplace issues such as alignment, silos, trust and competing priorities. Facilitated discussions turn those observations into practical actions the team can take back to work.

Commercial Format:
Two-Hour Corporate Workshop

STANDARD FORMAT
2 HOURS
Standart duration
  • Extend up to 3 hours for deeper debriefing
  • Hardware & software
GROUP SIZE
30-40
participants
UP TO 80
comfortable capacity
DELIVERY TEAM
1-2
facilitators
  • Around 30 participants per facilitator
  • 2 facilitators prefered for standart session
PRICING MODEL
$100
per participant
approximate pricing
  • Base setup cost
  • + participant pricing
VENUE
OFFICE
Most common format
  • Hotels
  • Meeting rooms
  • Rooftop locations
CLIENT TAKEAWAY
REPORT
Generated from
participant responses
  • Strucutured debrief
  • Post workshop insigts
THE EXPERIENCE DOESN’T END WHEN THE GAME STOPS
Teamwork Unlocked uses its own software to collect participant responses to selected debrief questions. Some questions are standard; others are shaped with the corporate client. After the session, the responses are compiled into a short report. For licensed operators, these facilitation and reporting tools form part of the ongoing Teamwork Unlocked licence plan.
Gameplay, puzzle and prop details from the Impostors / Eliminated format.

Proof from the Field:
Scaling a Corporate Program

THE MODEL HAS SCALED — AND CLIENTS RATE IT 9/10.
300+
participants in one client week

Multiple sessions delivered at one client’s office across a full week.
BANGKOK
leadership team offsite

A portable workshop delivered overseas at a riverside hotel.
70+
senior leaders in a custom version

Puzzles and voice-over rethemed around real hotel customer-service challenges.
Teamwork Unlocked workshop participants.

Key Takeaways for Operators

  • Transform a portable game into a structured corporate program
  • Combine hardware + methodology for premium pricing
  • Generate repeat revenue through internal word-of-mouth
  • License territory to protect your market
REPEAT BUSINESS WITHOUT REPEATING THE SAME TEAM
Eliminated includes a surprise element, so the same team normally does not book the identical program twice. Repeat value instead comes from other teams inside the same company booking through internal word of mouth — and from clients returning for other Teamwork Unlocked programs.

BRING ELIMINATED TO YOUR MARKET
Licensing & Support

If your business already works with corporate events, team building, training or facilitation, Eliminated gives you a ready-to-run corporate program you can bring directly to your own B2B clients.

Instead of developing the game, methodology and delivery format from scratch, you get a complete system built around a format already proven in the corporate market.
THE ELIMINATED PACKAGE CAN INCLUDE
  • Professional portable game system
  • Teamwork Unlocked methodology and facilitator training
  • Briefing manuals and ready-to-use session materials
  • Sales guides and debrief tools
  • Facilitation software and structured post-session reporting tools *
  • Technical and methodology support
BUILT TO LAUNCH. DESIGNED TO REPEAT.
Run Eliminated for one corporate team, then another department, another company and another client — within your agreed Teamwork Unlocked licence and market terms.

* Facilitation software and structured post-session reporting tools are available as part of the ongoing Teamwork Unlocked license plan.
Initial package & licensing
Click here →
Initial Eliminated hardware + core software package: €10,000.
ONGOING LICENSING AND TERRITORY TERMS ARE AGREED SEPARATELY WITH TEAMWORK UNLOCKED.
This keeps the commercial model clear for each operator and helps avoid market or territory overlap.

Client Testimonials:
CORPORATE WORKSHOP FEEDBACK

Google
Global Public Sector Practice Lead

“Very relevant messaging and theme to the rest of day discussions, very interactive and enjoyable.”

RELEX Solutions
Solutions Consulting Manager

“An interesting event that had a good gotcha moment and led to an interesting discussion. Hard to improve on that!”

COULD THIS WORK FOR YOUR CLIENT BASE?

The strongest fit is for businesses already working with corporate HR, L&D, leadership teams, offsites or company events. Eliminated gives you a proven corporate format you can deliver repeatedly to your own B2B clients.

BRING A PROVEN CORPORATE FORMAT TO YOUR MARKET.

Ready to launch your own Eliminated program? Explore the package!

FAQ:
Corporate Team Building Case Study

What makes Eliminated different from a standard team building activity?
Eliminated combines interactive game technology with facilitated debrief methodology. Instead of just playing a game, teams experience real workplace dynamics — then reflect on them with a trained facilitator to extract actionable insights.
What makes Eliminated different from a standard team building activity?
Eliminated combines interactive game technology with facilitated debrief methodology. Instead of just playing a game, teams experience real workplace dynamics — then reflect on them with a trained facilitator to extract actionable insights.