Case Study · The Magic Shops
Escape Room Project for
Only The Brain in
Grenoble
Grenoble, France
2–6 players per session
Recommended age 8+
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Grenoble, France
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2–6 players per session
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Recommended age 8+
The Magic Shops
Only The Brain · Grenoble, France
Only The Brain · Grenoble, France
City, Country
Grenoble, France — a vibrant university city in the French Alps known for its innovation and cultural scene.
Client Type
Only The Brain — Independent escape room operator. “Les boutiques magiques” (The Magic Shops) is part of their premium portfolio, designed to attract Harry Potter fans and families seeking magical immersive experiences.
The Purpose of the Project
Creating a highly thematic, family-friendly escape room that:
- Delivers an authentic wizarding world experience
- Appeals to both children (8+) and adult Harry Potter enthusiasts
- Offers quick installation and easy maintenance
- Generates strong word-of-mouth through Instagram-worthy design
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Terms of Implementation
Concept Development: 4-5 weeks (including Harry Potter-inspired theming approval)
Equipment Production: 6-8 weeks
Delivery and Integration: 2-3 weeks (shipping from production facility to Grenoble)
The room was fully tested before shipping, packed in specialized containers, and designed for straightforward installation in an existing commercial space.
Age Restrictions:
recommended age: 8+
Family-friendly, no frightening elements.
Capacity
2–6 players
2-6 players per session. Optimized for family groups and small teams.
Number of Rooms
1
one main game area plus a themed briefing / waiting zone.
Area
Approximately 45–55 m²
making it ideal for urban locations with space constraints.
Expected Payback Period
10–14 months
While the typical ROI for Indestroom projects is 12-18 months, popular themed rooms in tourist-friendly cities like Grenoble often achieve payback in 10-14 months due to strong family demand and repeat visitors.
Investment Range
€28,000 – €42,000
for a standard “The Magic Shops” turnkey kit (including custom decorations, RFID puzzles, magical props, software, and installation support). Final cost depends on customization level and shipping destination.
01 · CONCEPT
Concept and Design
The room was designed around the iconic “Diagon Alley” theme, inspired by the magical shopping street from the Harry Potter universe. The goal was to create an authentic atmosphere where players feel like young wizards exploring secret shops, discovering hidden magical objects, and solving enchanting puzzles.The Sketches and Concept Art:
- Detailed recreations of wizard shop facades (Ollivanders, Flourish & Blotts, Apothecary)
- Magical props: floating candles, enchanted books, wand selection mechanisms
- Hidden compartment designs integrated into period-accurate furniture
- Atmospheric lighting plans mimicking candlelit alleyways
- Strategic placement of RFID-triggered magical effects
02 · PRODUCTION
Equipment Development and Production
The assembly process included:- Production of photorealistic wall panels depicting wizarding shops
- Custom-built antique-style furniture with integrated puzzle mechanisms
- Installation of RFID wand-detection systems (players use “magic wands” to trigger effects)
- Voice-activated audio spells and ambient magical soundscapes
- Synchronized lighting effects (flickering candles, glowing potions)
- Testing all puzzles for child-safety and durability
03 · DELIVERY
Delivery and Installation
The escape game was packaged in specialized export containers, which allowed:- Safe transport to France with full customs documentation
- Quick on-site assembly with labeled components
- Minimal modification to the existing Grenoble location
RFID locks
Photorealistic wall panels
Voice-activated audio effects
Self-restart system
Strategic Design for Family Market
Designed specifically for the family entertainment segment, the project demonstrates:
Broad Age Appeal
Suitable for children 8+ while remaining engaging for adults.
Suitable for children 8+ while remaining engaging for adults.
Instagram-Worthy Design
Photogenic scenes encourage social sharing and organic marketing.
Photogenic scenes encourage social sharing and organic marketing.
Repeat Visitability
Families can return with different age groups as children grow.
Families can return with different age groups as children grow.
School Group Potential
Educational partnerships with local schools for themed learning experiences.
Educational partnerships with local schools for themed learning experiences.
Family-Friendly Gameplay
The design accommodates diverse family dynamics:
Multi-Generational Appeal
Grandparents, parents and children can all contribute.
Grandparents, parents and children can all contribute.
Cooperative, Not Competitive
Puzzles require teamwork rather than individual brilliance
Puzzles require teamwork rather than individual brilliance
Adjustable Difficulty
Hint system allows game masters to adjust challenge level in real-time
Hint system allows game masters to adjust challenge level in real-time
No Frightening Elements
Pure wonder and discovery without horror or tension.
Pure wonder and discovery without horror or tension.
At every stage — from concept to installation — we ensured:
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Complete information exchange in French and English -
Weekly progress updates with photos from the production line
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Direct access to technical documentation and 3D plans
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Proactive communication on deadlines and shipping logistics
What the Client Received
Production Updates
Technical Documentation Access
Integration Support