A standard bus turned into an exhibition for groups of up to 15, with a 50-minute tour and a quest route. Three themed sections and six installations, four of them multimedia: a 3D map of the Arctic where a button starts a video about each region, fact cards that light up the place on the map when turned over, a polar bear guide with a touch screen and a paw to touch, and a quiz wall of little doors.
Result: 5,400 visitors in 7 cities over 5,000 km.
